Industry
Marketing for renovators & custom builders across Metro Vancouver & the Fraser Valley
Kitchens, closets, renovations and custom homes are some of the biggest purchases a homeowner makes. They look at portfolios, check reviews and contact two or three companies. We help you make the shortlist and win the quote.
Who we work with
- Custom cabinets & millwork
- Closets & storage
- Kitchen & bath renovations
- Window coverings & motorized shades
- Custom home builders
- Countertops & flooring
The challenge
What gets in the way of growth
No portfolio online
Beautiful finished projects often never make it to the website, Google profile or Houzz, so homeowners can't see what you do.
Template and dealer sites
Generic manufacturer or dealer templates look like every competitor's and rarely rank for local searches.
Few reviews
Big projects mean fewer customers, so every review counts, and most happy clients are never asked.
Unqualified leads
Contact forms without project details waste time on quotes that were never a fit.
The plan
How we grow home improvement & custom builders
- 01
Project portfolio
Case-study pages for finished projects with photos, scope, location and timeline, organized by room and service.
- 02
Local SEO by service and city
Pages for each service and the cities you work in, from Richmond and Burnaby to Surrey and Langley.
- 03
Google Business Profile and Houzz
Project photos every week, complete service lists and review replies, plus consistent listings on the directories homeowners use.
- 04
Qualifying quote forms
Forms that ask for project type, budget range, timeline and photos, so you know which leads to call first.
- 05
Review system
A simple way to ask every finished client for a Google review, timed to the project handover.
Why it works
Built around how your customers buy.
Homeowners spending tens of thousands of dollars want to see that you've done this before, done it well and done it nearby. A clear portfolio, real reviews and a website that ranks in their city put you on the shortlist before they ever pick up the phone.
We build that foundation and keep it growing. Each finished project becomes a portfolio page, Google profile photos and social content. City and service pages capture local searches, and qualifying quote forms make sure your time goes to the projects worth quoting.
FAQ
Marketing for home improvement & custom builders: common questions
We don't have professional photos of our projects. Can you help?
Yes. We can work with good phone photos and short videos, and on-site shoots are available as an add-on for your best projects.
Which cities can you help us rank in?
Anywhere you genuinely work. We build service-area pages backed by real projects in each city, which is what Google rewards.
Is Houzz worth it?
For many renovators and cabinet makers, yes, as a portfolio and review platform that homeowners use. We'll keep it consistent with your website and Google profile.
Can you help us get fewer, better leads?
Yes. Quote forms that ask for budget, timeline and project type, plus content that sets expectations, help filter out jobs that aren't a fit.
How do you measure results?
By qualified quote requests and booked consultations, tracked by channel, plus calls, profile actions and rankings for your key services and cities. You'll see it all in a monthly report.
SEE EXACTLY WHERE YOUR business stands.
Book a free business audit and we'll show you precisely how your online presence is performing today — and the fastest path to grow it. No fluff, no pressure.
Prefer to talk? Call the studio directly at 778-323-1804.